Wed, 30/01/2019 - 12:00

  • GO Vauxhall (GO Motor Retailing Limited) has been rebranded as Robins & Day by PSA Retail
  • Now fully integrated into the Groupe PSA manufacturer owned group
  • The incorporation of ten additional locations, across London and the South East of England, results in Robins & Day having over 60 new vehicle franchise contracts


GO Vauxhall (GO Motor Retailing Limited) has been rebranded as Robins & Day by PSA Retail.  At the same time, Robins & Day has changed its trading name to include “by PSA Retail” in order to align clearly with the rest of the PSA Retail company and to fulfil the commercial and economic performance ambitions of the group. Robins & Day by PSA Retail encompasses all four Groupe PSA manufacturer-owned brands including Peugeot, Citroën, DS Automobiles and Vauxhall. 

Robins & Day has over 100 years of heritage, and now operates 62 new vehicle franchises, with 27 Peugeot, 16 Citroen, nine DS and ten Vauxhall. Robins & Day’s operation also includes 40 service workshops, five Distrigo parts multi-brand hubs and one preparation centre. Robins & Day is 14th in the AM100 with a turnover last year of £1,078m and over 1,800 employees. The strategy is to enhance representation in major metropolitan areas, with class-leading facilities and customer service. Robins & Day by PSA Retail continues to pride itself on providing the best customer experience which is reflected in its “Excellent” five-star Trustpilot rating.

In line with change of trading name, Robins & Day has refreshed its logo to incorporate the PSA Retail branding. The former GO Vauxhall dealerships have been at the forefront of this change and have been fully re-branded to align with the new corporate identity. The new logo will be phased in across the Peugeot, Citroën and DS sites over time. All digital channels will be updated with the new branding to coincide with the GO Vauxhall rebrand including the Robins & Day website, which has undergone new development to be live with Vauxhall content on New and Used Cars, Business and Fleet, Motability, Servicing and Parts. The addition of Vauxhall used car stock to the Robins & Day website will increase the advertised stock to over 4,000, providing customers with better accessibility to a larger choice of vehicles. To view the latest branding and changes to the website go to www.robinsandday.co.uk/vauxhall.

James Weston, Robins & Day Chief Executive stated “Our first year of results with Vauxhall has been promising. We are fully aligned with the ambitions of the Vauxhall Brand and we can see the potential across all channels moving as we progress together in 2019 and beyond. The unity of the four PSA Groupe brands together will further improve commercial results, and see us expand in line with our commercial strategy. I am more confident than ever that 2019 will be a great success for Robins & Day by PSA Retail.”

“Vauxhall is delighted to join the Robins & Day by PSA Retail family.” said Stephen Norman, Group Managing Director, Vauxhall Motors. “Our own 116-year heritage perfectly complements Robins & Day’s in the UK, and we know that it will further strengthen the group’s presence in this market. Vauxhall is on the brink of launching some of the most exciting and advanced products in its history, so its ten sites across London and the South East are well positioned to bring an even broader choice to the group’s customers, and enhance their buying experience.”